Alternative music, also referred to as alternative rock or “alternative” as a singular word is a musical genre that gained popularity in the mid 1980’s. This type of music has deep roots in the independent music scene of the 1970’s when punk rock became a massive global sensation. The do-it-yourself style of music meant that the sound was somewhat experimental and less contrived or planned so to speak. Alternative music has become multi-genre in sound and origin with Alternative R;B gaining popularity in the past decade. Artists like Sza and FKA Twigs have lead the way with their experimental fusion sounds. Alternative music is less about genre now and more about combining sounds to form a distinctive, less ordinary sound.
Bands like Nirvana and R.E.M helped to bring alternative music to the main stage with their fusion of experimental rock and pop. Alternative music has come on leaps and bounds since the 70’s and it continues to gain traction with new sounds and styles gaining rapid popularity due to the fast nature of online media and social sharing.